In our first profile we had the pleasure of speaking with a political candidate who is using social media to their advantage and hopefully give them the edge they need for the upcoming election. No it is not Barrack Obama, but it is Daniel Allain from Moncton, New Brunswick.
Check out the interview below with Daniel and see how he and his team have creatively integrated Big Santo with their campaign. And remember you can contact us, if you are interested in participating in our User Profile series.
BS: Tell us a little bit about your business, who is your target market, what makes you different, etc.?
DA: I am a politician looking to have a greater dialogue with prospective voters in the Greater Moncton region
BS: How did you hear about about Big Santo?
DA: It was a referral, they came highly recommended
BS: How do you currently use Big Santo?
DA: Big Santo is the platform we use to leverage traditional web capabilities and embed Web 2.0 features to listen and collaborate with our existing base of supporters and those looking to vote in the upcoming election.
BS: Any other ways you might use it?
DA: Collaboration with community groups
BS: How has Big Santo solved a business/organizational issue?
DA: It eliminates the technology barrier for our volunteers. The campaign team can focus on driving content to the site, rather then struggle with supporting technology.
BS: What do you like best about the product?
DA: The intuitiveness of the tools. The flexibility of the platform ensures that we can deliver content to our fan base in the format they want it whether its YouTube, Blogger, Flickr or Twitter; with Big Santo we have been able to set the bar for how politics on the web should be done in the province.
BS: What features do you find most helpful?
DA: Blogs, latest news, accounts, media, flickr integration
BS: What improvements to Big Santo would you like to see?
DA: More direct integration with YouTube accounts
BS: Any specific features you would like to see?
DA: The ability to add friends to the website, just like other social networking websites
BS: Any other tips/tricks/words of wisdom you would like to share with others users/readers?
DA: We use the site to rally supports for the campaign, however; I will spend the majority of the campaign talking to people on the street, but I can't do it 24 hours a day.
"The website gives 24 hour access to who I am and what I stand for," said Allain. "It's another way to let people know, but at their convenience."
Daniel thank you for the time and good luck!
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